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Appraisal

Nos. 148-150, Shaftesbury Avenue

A handsome, four-storey, three-bay property with a decorative Flemish gable at high level faced in red brick and light amber terra-cotta of distinctive Arts and Crafts character designed by Henry Whiteman Rising (of no. 104, Leadenhall Street) in 1890. First floor windows with terra-cotta lintels recessed in blank arches. The property extends rearwards with another frontage on to Earlham Street (at no. 1A). The original, moulded terra-cotta entrance-doorway to the upper floors survives at the right hand side of the ground floor elevation, together with the moulded terra-cotta piers to each side of the modern shopfront, although over-painted. However, the remainder of the original terra-cotta frontage is concealed by a deep modern fascia, externally illuminated.

An unlisted building of both architectural interest and townscape value contributing positively to the character, appearance and significance of Seven Dials Conservation Area.

The appearance of the property would be vastly enhanced by the removal of the unsightly, modern fascia, the full reinstatement of the entire terra-cotta ground floor elevation and the removal of the over-painting from the terra-cotta, and either the reinstatement of a traditionally detailed shopfront and signing or the creation of a sensitive modern shopfront.