As part of the Seven Dials Trust’s policy of integrating street furniture and illuminating the area’s history, it commissioned Steve Denford, Head of Research, Camden History Society and author of ‘The Streets of St Giles’, to research notable historic individuals and institutions from Shaftesbury Avenue down to Long Acre. He identified over 130 names. This list was refined down to 30 by a small monitoring group. The People’s Plaques are installed as sponsorship is secured. Beneath each People’s Plaque, a QR code plaque with the sponsor’s name, leads to more information.
The Trust has also developed five Street History Plaques using the material researched by Steve Denford and Dr J.M. Robinson’s work for the Trust on the area’s history, core streets and buildings. The five plaques have been funded by sponsorship.
The two schemes won the London Forum Media Award: Promoting Local History.