Integrated Decorative Signage

There are several instances in Seven Dials of signage integrated into the fabric of the buildings. This includes lettering or motifs cut into the brickwork or painted on it, and tiling and metal cartouches.

Every effort should be made to retain such signage  even when the building changes owner or use, as it reflects the history of the area, in particular its industrial or commercial past.

The enamel sign at 14 Earlham Street marks the site of a long-standing, well-loved Seven Dials business now lost but effectively memorialised.
This Edwardian relief glazed tile sign is a reminder of the brewery trade which dominated much of Seven Dials until the early 20th century.
This elegant glazed tile motif recalls the previous use of the building as a public house, The Grapes.
The carefully conserved painted lettering on this facade on Monmouth Street is a reminder of the trades associated with the coachbuilders of nearby Long Acre.
This embossed motif on the Seven Dials Warehouse recalls a company and trade associated with Covent Garden Market, Lepards the paper manufacturers,
The handsome lettering carved into the facade of this shop on Earlham Street has survived changes of ownership and celebrates a lost venerable local business – Portwine Butchers.